Ukraine. Kernel exports refined vegetable oil to 59 countries
Despite military risks and geopolitical barriers, Kernel continues to export refined vegetable oil to 59 countries around the world, 32 of which are own-brand oils.
This is reported by the company’s press office.
Head of export sales of refined vegetable oil in Kernel Ivan Rudenko during the exporters’ summit from Forbes Ukraine noted that the company focuses on diversification by geographical principle.
“Now the key regions for us are Asia, North Africa, the Middle East, the European Union and America, where each of these regions does not have more than 30%,” he specified.
According to Ivan Rudenko, in addition to diversification by geography, Kernel currently has a balanced proportion in sales channels: the company cooperates with large traders (30%), manufacturers (30%) and retail (40%).
“The main driver for us in the packaged products segment is retail, in cooperation with which we rely on direct contracts,” he said.
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