Pakistan eyes China as key market for growing olive industry

Pakistan’s olive sector is gradually transforming from a state-led initiative aimed at reducing dependence on imported edible oils into a more structured industry. With expanding cultivation areas, the emergence of new brands, and growing international recognition, the sector is showing steady development. Officials and producers believe further growth could be driven by deeper cooperation with China under the China–Pakistan Economic Corridor.

According to PakOlive project director Muhammad Tariq, 51 olive extraction units have already been established in the country. Olive cultivation reached around 55,000 acres in 2025 and is expected to expand to 60,000 acres in 2026. Annual olive oil production is currently estimated at about 150 tonnes, while the country has begun to gradually reduce reliance on imports and launch small export shipments.

At the same time, a broader industry ecosystem is emerging, including orchards, processing facilities, brands, and retail distribution channels. Companies such as Loralai Olives report rising consumer interest after gaining international recognition, which has increased awareness of locally produced olive oil. Producers say this has encouraged the industry to place greater emphasis on quality, transparency, and research-based production practices.

However, scaling up production remains a key challenge for the sector. Industry participants believe cooperation with China could support technology transfer, investment in processing, packaging, and logistics infrastructure. China, already a major importer of olive oil, is seen as a promising market as demand for healthy and premium food products continues to grow.

Beyond trade opportunities, the expansion of olive cultivation is expected to support rural development, particularly in Balochistan, where much of the production is concentrated. Olive farming and processing are creating jobs across planting, harvesting, milling, and logistics while helping transform underutilized land into productive orchards. Experts note that the long-term success of Pakistan’s olive industry will depend on consistent policies, investment, and the ability to meet international quality standards.

Tags: Pakistan, olive oil, China