Global wine production and consumption have fallen to a 60-year low

The International Organization of Vine and Wine reported that 2024 saw the worst sales of the alcoholic beverage in more than six decades.

According to The Guardian, wine consumption fell by 3.3% compared to 2023 and amounted to just over 214 million hectoliters (1 hectoliter is equal to 100 liters – ed.). The last time humanity drank so little was in 1961. Wine production is also falling at a record low.

According to experts, the wine industry has fallen into a “perfect storm”: on the one hand, consumers are scared off by the issue of a healthy lifestyle, on the other – economic problems.

Compared with pre-COVID times, one bottle of wine has become 30% more expensive on average – and this has led to a 12% drop in consumption over five years. The largest market in the world, the United States, is noticeably sagging. The tariff war declared by President Donald Trump is expected to deal a painful blow to wine imports.

Tags: wine