Intensifying competition on global grain markets is putting growing pressure on French wheat exports, as suppliers from the Black Sea region and other origins continue to expand their presence. Lower prices and strong supply from countries such as Russia and Ukraine have made it increasingly difficult for French grain to maintain its traditional market share.
Analysts note that French wheat is struggling particularly in key destinations in North Africa and the Middle East, where buyers are prioritizing cheaper offers. Currency dynamics and relatively high production costs in France have further weakened its competitiveness.
In addition, logistical challenges and weather-related quality concerns in recent seasons have limited export volumes. This has forced traders to adjust pricing strategies and seek alternative markets.
Market participants say the situation is unlikely to improve quickly, as global wheat supplies remain ample and competition is expected to stay strong throughout the current marketing season.