Digital solutions allow farmers to earn more
As part of the mission, FRENDT has developed a product that allows providing the most accurate digital precipitation data within the field boundaries. The goal is to manage each hectare, and in the future, to unlock the potential of each plant, and this will happen in 3-5 years.
In addition, the task of each farmer is to find and calculate net profit within the field by effectively distributing commodity and material values (CMC).
How to achieve this, FRENDT CEO Bohdan Kruhlyk told during the panel discussion “Digital Transformation of Agricultural Business: Trends, Challenges, Opportunities” at the Сonference BLACK SEA GRAIN. KYIV–2025.
“In order to effectively distribute CMC, you need to accumulate data: about moisture (how it was distributed within the field) in order to make the right decision in the future, about fertilizers (which ones to choose), about crop protection (which protection system to use). It is worth monitoring climatic conditions, you need to adapt to them,” Bohdan Kruhlyk noted.
He emphasized that all digital solutions are about helping farmers earn more. Therefore, only digitalization will allow agricultural producers to earn more.
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