Chinese developer accepts wheat, garlic as payment to woo buyers

As China’s property slump persists, one developer is trying to entice farmers to buy homes by accepting their crops as payment.
Central China Real Estate is offering to pay farmers as much as 160,000 yuan (S$33,082) for their wheat to offset down payments for homes in its River Mansion residential project in Shangqiu, a city in Henan province, according to a Monday (Jun 20) marketing post. Weeks ago, it offered to accept garlic from growers looking to buy homes in another project in Kaifeng city.
The move reflects how far some developers are willing to go to attract wary homebuyers as the economy slows and the industry endures a crippling cash crunch. Central China, the country’s 37th-largest builder, recently sought state support when its parent company agreed to sell a stake to the provincial government.
Its perk to farmers appears aggressive. Central China was offering to buy wheat at 4 yuan a kilogramme, higher than the record 3-3.1 yuan that China’s state stockpiling company was purchasing the grain for earlier this month.
Landlocked Henan is China’s largest wheat-producing area. The country just had another bumper harvest of winter-sown wheat.
Similarly for garlic, Central China offered to pay 10 yuan a kilogramme last month. That’s higher than the 6.92 yuan wholesale price as of June 10, according to weekly data released by the commerce ministry.
Read also
Dinesh Kumar, TALA – Speaker at BLACK SEA OIL TRADE-2025, Bucharest
Romania. Trans-Oil Group Closes Acquisition of Frial SA Terminal in Port of Constanța
Analysts again raised the forecast for soybean production in Brazil, which increas...
Ukraine initiates opening of Chinese market for wheat, soybean meal, pork and eggs
Bangladesh purchased 220 thsd tons of wheat from the US
Write to us
Our manager will contact you soon