New geography of global agricultural machinery trade is emerging

In 2025, the Indian tractor market reached a historic high, while the United States recorded its worst performance in thirteen years, according to the presentation at the 47th EIMA International, the global agricultural and horticultural machinery exhibition scheduled to take place in Bologna this November.

Maria Teresa Mascio, a representative of EIMA International, highlighted that protectionist policies, economic sanctions, and trade barriers have fragmented the market and slowed trade, negatively affecting the agricultural machinery sector. In the U.S., tractor sales fell by 10% to 196,000 units, with declines also recorded in Germany (-12.2%), France (-14%), and the United Kingdom (-14.2%).

At the same time, recovery signs are visible in Italy and Spain, where tractor sales grew by 17.3% and 29.3% respectively. The Indian market continues its robust growth, reaching a record 1.1 million tractors over the past year (+20.9% vs. 2024), confirming India’s global leadership in tractor acquisitions.

FederUnacoma notes that the decline in some countries is largely due to cyclical factors rather than a drop in demand, which remains potentially high. Target markets for the future include India, North Africa, Sub-Saharan Africa, and the Middle East, where population growth is strongest.

Chinese manufacturers are expanding their market share worldwide: 35% in Sub-Saharan Africa, 41% in Asia, 17.4% in Latin America, and 9.3% in Europe. Mascio predicts the growth of a high-tech agricultural machinery segment, combining affordable basic machinery with innovative solutions for complex tasks.

She also emphasized the need for research support, incentives for equipment purchases, and trade liberalization among countries. As a result, a new geography of agricultural production and global trade in agricultural machinery is taking shape.

Tags: India, USA, machinery, China, EU