Mars acquires snack and crisp maker Pringles after final regulatory approval
Mars Incorporated, a leading manufacturer of confectionery, food and pet food, announced today that it has completed its acquisition of Kellanova, following the receipt of all required regulatory approvals. A key milestone was the unconditional approval of the European Commission, which allowed the transaction to close, scheduled for December 11, 2025.
On December 8, 2025, the last of 28 regulatory approvals was received, paving the way for the transaction to close.
The acquisition will add Kellanova brands to Mars’ portfolio, including Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR and the international cereal brands Kellogg’s.
Following the combination, Mars expects the Snacking business to generate approximately $36 billion in annual revenue and form a portfolio of nine brands with revenues exceeding $1 billion each.
The company will operate in more than 145 countries, with more than 50,000 employees, 80 manufacturing sites and more than 170 sales offices. Mars Snacking will remain headquartered in Chicago.
Mars CEO Paul Weyrach said the company will focus on integrating Kellanova’s teams and growing its global snacking business.
Upon closing, Kellanova’s common stock will be delisted from the New York Stock Exchange and will cease trading.
Mars includes billion-dollar snack and confectionery brands such as Snickers, M&M’s, Twix, Dove and Extra, as well as Kind and Nature’s bakery. Mars also has 10 pet care brands with sales of more than $1 billion, including Royal Canin, Vca, Pedigree, Banfield, Whiskas, Bluepearl, Cesar, Sheba, Anicura and Iams.
Recall that the parties announced their intention to merge their businesses on August 14, 2024, and Kellanova shareholders approved the deal on November 1, 2024.
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